As you read, you’ll see how other marketers are adapting to recent events. You’ll dig into the detail of their plans for a post-COVID future, across everything from product development to pricing and data partnerships. Needless to say, there are some significant shifts.
What’s incredible, though, is not just how radical some of these changes have been. It’s how B2B tech marketing has perservered. You’ll see an enormous acceleration in some key areas, but rarely in new ones. Instead, marketers have reacted by embracing and expanding what they already knew was the right course of action.
Our clients are turning a difficult situation into an opportunity. That resilience is a massive credit to them – and suggests that tech brands can build a stronger future.
