Let's get started.
Like all tech-focused industries, digital marketing is in a constant state of flux. And with Google constantly moving the goalposts, it's hard to stay ahead of the game.
That’s why we’ll be keeping this document up-to-date as new changes arise. Look out for the pink boxes as we make updates.
And as with most B2B marketing guides, this is full of acronyms.
So we've included a handy glossary should you need it.
