Strategy

What does a
modern nurture strategy look like?

It’s a long-term, ongoing approach. It not only communicates with the customer, but also engages and educates them of the value you can bring them – essentially it enables you to build their trust.

Informed choices, informed decisions

In other words – and despite all-too common misconception – nurture is never a simple case of ‘10 emails and done’.

Ultimately, it’s about helping prospects make the smartest, most informed decisions they can. Automation will be essential, as will ensuring your nurture platform works independently from – whilst directly supporting – your SDR, BDR, and LDR teams. You’ll know it’s working when they’re able to time their prospect outreach tactics to coincide perfectly with the decision maker’s readiness to buy and so maximise their chances of converting the lead into a sale.

Not that it’s a matter of one-size-fits-all.
Every organisation and its audiences are different, and it’s vital that your nurture programme reflects that.

You don’t want to get it wrong, right?

With all this in mind, we’ve developed some key considerations and best-practice advice on how to get it right
and, just as crucially, how to avoid getting it wrong.