Navigating the new nature of nurture

Navigating the nature of nurture

Level up your numbers
with a modern nurture strategy

Level up your numbers with a modern nurture strategy.Contents

What’s inside this Twogether and INFUSEmedia eBook?

Introduction

*Nurture: time to be more ‘nurturing’?*

Context

*Proving nurture’s point…*

Case study

Resetting expectations…

Strategy

What does a
modern nurture strategy look like?

Step 1:

Identify your ideal customer

Step 2:

Major in relevance
and prevalence

Step 3:

Stay in touch with your touchpoints

Step 4:

*Omni-channel vs.
multi-channel*

Step 5:

Track. Review. Optimise. Everything.

Step 6:

Bring sales along
for the ride

Conclusion

An overnight success years in the making